Brian Stetler on Gail Shister on Chris Matthews on FNC

[Chris Matthews] tells Gail Shister that FNC’s daytime news shows have a “nice zest.” “You can almost hear the old news ticker. There’s a sense of immediacy and significance when they present the news. I think they do it very well,” he says.

The broadcast nets could learn a thing or two from them, he continues: “You have to sell it. You have to present it with more gusto, more zest. You have to let viewers know, ‘This is important.’ You don’t just report every story like it’s a weather forecast.”

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